Privacy Policy

At Silver Axis, we are committed to protecting your privacy. This Privacy Policy describes how we collect, use, and process your personal information in accordance with the Protection of Personal Information Act, No. 4 of 2013 (POPIA) of South Africa.

1. Who We Are (Data Controller)

Silver Axis is a broadcasting media consulting firm based in South Africa. Our registered office is located in Observatory, Johannesburg. You can contact our Information Officer at [email protected] for any privacy-related inquiries.

2. Scope of This Policy

This policy applies to all personal information collected through our website (silveraxis.pro), including forms, email communications, and direct interactions with our advisory team.

3. What Personal Information We Collect

We may collect and process the following categories of personal information:

• Direct Communications: Your name, business email address, phone number, company name, and details of your broadcasting inquiries.
• Technical Information: Your IP address, browser type, device details, pages visited, and interaction timestamps.
• Cookies and Tracking: Information collected via our cookie banner, Google Analytics, and other metrics services, subject to your voluntary consent.

4. Purpose and Legal Basis for Processing

Under POPIA, we process your personal information based on your explicit consent, for the performance of a contract, or to fulfill our legitimate business interests.

5. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information to third parties. We may share your data with trusted partners who assist us in operating our website, conducting our business, or serving our clients. These third parties are bound by strict confidentiality agreements and must process your data in compliance with POPIA.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, to provide our services, or to comply with applicable legal, tax, or reporting requirements.

7. Your Rights Under POPIA

As a data subject in South Africa, you have the following rights under POPIA:

• The right to access the personal information we hold about you.
• The right to request the correction or update of your information.
• The right to object to the processing of your personal information.
• The right to request the deletion of your personal data.
• The right to lodge a complaint with the Information Regulator of South Africa.

To exercise any of these rights, please contact our Information Officer at [email protected].

8. Contact Information of the Regulator

If you believe we have not processed your information in accordance with POPIA, you may contact the Information Regulator directly: